ABH Eyeshadow Discounts: How to Score Anastasia Beverly Hills Palettes for Less (2025 Guide)

Hey there, beauty lovers! I’m Erick, your go-to deal hunter here at CouponMega, and today we’re diving deep into something I get asked about constantly: Anastasia Beverly Hills eyeshadow discounts. If you’ve ever stared at that $55 Modern Renaissance palette thinking, “Is this really worth skipping my morning latte for a week?”—spoiler: sometimes yes, but never at full price. Let me walk you through how I’ve helped readers save over $400 on ABH products in the last year alone, plus the exact strategies to bag those viral palettes without breaking the bank.

First: Why ABH Eyeshadows Are Worth the Hype (and the Hunt for Discounts)

Before we talk savings, let’s get real about why ABH is a staple in makeup bags worldwide. I’ve swatched dozens of high-end eyeshadow brands over the years (my vanity drawer is basically a rainbow war zone), and ABH consistently stands out. Their formulas? Buttery, blendable, and pigmented enough to last through a 12-hour workday and a post-office happy hour.

Take the Modern Renaissance palette—a cult favorite since 2015. Sephora’s reviews say 92% of users “would recommend” it, and TikTok’s #ModernRenaissance hashtag has over 1.2 billion views (yes, billion with a “b”). Then there’s the Norvina Pro Pigment Palette Vol. 6—a neon lover’s dream that sold out twice in 2024 because of its ultra-vibrant shades. These aren’t just palettes; they’re investments. But that doesn’t mean you have to pay full retail.

The 4 Types of ABH Eyeshadow Discounts You Need to Know (With Real Examples)

Over the past 3 years, I’ve tracked ABH sales across 12+ retailers (yes, I have a spreadsheet—no shame). Here’s what actually works:

1. The “Secret” Sales Most People Miss

ABH’s website runs unannounced flash sales 3–4 times a year, usually around major holidays (think Memorial Day, Labor Day) or when they’re clearing out older collections. In 2024, their July 4th sale dropped select palettes to $32 (that’s 42% off!)—but it only lasted 48 hours. How do I know? I set up a price alert (more on that later) and snagged the Soft Glam palette for my sister’s birthday. She still texts me thank-you emojis.

Pro tip: Sign up for ABH’s email list. They send early access codes to subscribers 24 hours before public sales. Last Black Friday, subscribers got “ABH25” for an extra 25% off sale items—stackable with already discounted palettes.

2. Retailer Sales: Ulta, Sephora, and Macy’s Are Your BFFs

Big-box beauty stores love discounting ABH, especially during their own annual sales. Let’s break down the best:

• Ulta’s 21 Days of Beauty: Twice a year (March and September), Ulta slashes prices on top brands. In March 2025, ABH’s Norvina Mini Palette dropped to $18 (regularly $29). I saw it sell out in 6 hours, so set calendar reminders!
• Sephora VIB Sale: If you’re a Sephora VIB or Rouge member, you get 15–20% off everything (including ABH) 3 times a year. Last April, a Rouge member DMed me: she used her 20% off to grab the Sultry palette for $44 instead of $55.
• Macy’s Friends & Family: Macy’s runs this sale 2–3 times a year, with 30% off beauty. In 2024, I scored the ABH x Amrezy palette for $38 (retail $52) using code “FRIEND” there.

3. Bundle Deals: When “Buy More, Save More” Actually Makes Sense

ABH is killing it with value sets lately. Skip single palettes—go for bundles. For example:

• The ABH Eye Essentials Kit (2025 release) includes the Soft Glam palette, a dual-ended brush, and a mini primer for $65. Buying separately? That’s $55 (palette) + $22 (brush) + $18 (primer) = $95. You’re saving $30 and getting tools you’ll actually use.
• During holiday seasons, check for gift sets. The 2024 “Holiday Glow Box” had 3 mini palettes, a lip gloss, and a makeup bag for $45—perfect for stocking stuffers or splitting with friends.

4. CouponMega Exclusive Codes: We’ve Got the Hookup

Here’s where we shine: CouponMega partners directly with brands and retailers to get exclusive ABH discount codes. Right now, we’re offering “MEGA20” for 20% off ABH orders over $40 on our site (valid through July 15, 2025). Last month, reader Sarah used it to buy the Mod Contour palette and a free mini lip liner (ABH throws in freebies with codes sometimes—score!).

My 5 Pro Tips to Never Miss an ABH Discount Again

I’ve made my share of mistakes (RIP to the $58 Subculture palette I bought 3 days before a Sephora sale). Learn from my fails:

1. Set Price Alerts (Yes, This Takes 2 Minutes)

Use tools like Honey or CamelCamelCamel to track ABH palettes on Amazon, Ulta, or Sephora. I set alerts for $35 (my “I’ll buy it now” threshold) on the Modern Renaissance palette, and 2 weeks later, I got a notification: it was $32 on ABH’s site. Done.

2. Follow ABH on Social Media (But Watch for “Sneak Peeks”)

ABH’s Instagram stories often drop hints about upcoming sales. In January 2025, they posted a pic of the Norvina palette with the caption, “Something big is coming 👀” — I immediately texted my CouponMega team, and we prepped our code page. Sure enough, 3 days later, a 30% off sale went live.

3. Buy “Open Box” or “Gently Used” (Trust Me)

Sites like Poshmark or Mercari have tons of ABH palettes that are barely swatched. I bought a Norvina Vol. 4 palette for $25 (retail $60) from a seller who “didn’t like the colors.” It looked brand new—just make sure to ask for photos of the pans first.

4. Stack Discounts (Retailers Hate This Trick… But We Love It)

Most stores let you stack a sitewide coupon with a brand-specific sale. For example: Ulta’s “$10 off $50” coupon + ABH’s 20% off sale = double savings. Last year, I did this and got the Soft Glam palette for $34 ($55 original price – 20% off = $44 – $10 coupon = $34). Cha-ching.

5. Know When to Wait (Patience = Savings)

ABH rarely discounts new releases (looking at you, Norvina Vol. 7). But if you can hold off 3–4 months, prices drop. The 2024 “Euphoria” palette launched at $58; by October, it was $38 on Macy’s. I waited, and now I rock those sparkly shades and have extra cash for coffee.

The Bottom Line: ABH Eyeshadows Are Worth It—But Never Full Price

At the end of the day, ABH makes some of the best eyeshadows on the market. But as someone who’s spent way too much on beauty products (my bank statements are proof), I can tell you: there’s always a deal. Whether it’s a flash sale, a CouponMega exclusive code, or a clever stack, you don’t have to choose between great makeup and saving money.

Now go forth—and may your palettes be pigmented and affordable. And hey, if you score a killer deal, tag us on Instagram @CouponMega—we love seeing your hauls!

P.S. Need more beauty savings? Check out our Brand Spotlights page for discounts on Fenty, Huda Beauty, and more!